Hi, I’m Kay — a product and UX design leader who thrives in ambiguity and builds clarity at scale.
Defining Journeys
Led cross-functional workshops to unify vision, mapping advisor experiences and internal processes to drive cohesive digital transformation.
Product Rebranding
Led the translation of a refreshed brand into a scalable product experience—balancing visual modernization with usability and system cohesion.
Streamlining ID Verification
Turned a trust-sensitive process into a confident user experience—minimizing friction while supporting compliance and security goals.
Building from scratch - a New Product
Brought a new product to life from ambiguity—defining vision, experience strategy, and delivery structure from the ground up.