Toronto, MULTICULTURAL
CondomTO


 



“Torontonian Languages for Condom”



The condomTO Wrapper Design Contest was developed as an awareness campaign targeted to youth to raise awareness on the importance of using condoms for safer sex and normalizing condom use. TPH had their work cut out for themselves! Talking about condoms or safe sex is not a sexy topic; it’s a challenging persuasion to have with the public and one that is subject to a lot of messaging fatigue.




DESIGNER:
Kay Kim 
TITLE:
Multicultural
Year:
2016

TORONTO PUBLIC HEALTH: COMPETITION

Toronto Public Health promotes healthy sexuality and condom use to prevent unplanned pregnancy and the transmission of sexually transmitted infections and blood borne infections. City-branded condom campaigns are an innovative way to raise awareness and reduce stigma around condom use. 

TPH called on the city’s young adults to design the next round of wrappers for condomTO, part of a sexual health promotion program that distributes free Toronto-themed condoms. The condomTO Wrapper Design Contest targeted youth to raise awareness of the importance of using condoms for safer sex and normalizing condom use.






Multicultural Condom series in red, yellow and green 











Date most recently updated:
December 2019

oneandoneandone | Toronto | Designer