Hello.

I specialize in turning complex, cross-functional challenges into elegant, strategic experiences — not just for users, but for the teams who build for them. Whether I’m defining an MVP through regulatory red tape, guiding a team through a brand-system overhaul, or stepping into a project that’s “on fire,” I bring calm, focus, and forward momentum.

Over the past 10+ years, I’ve led high-impact initiatives across fintech, SaaS, and B2B ecosystems — launching award-winning platforms and rebuilding design operations from the ground up. I’m at my best when I’m partnering with product and engineering, coaching designers toward greater ownership, and turning scattered ideas into systematized, scalable outcomes.

My leadership philosophy

• People first. Process second. Pixels last — but they better be great.

• Lead with empathy, decide with clarity.

• Design is not just what we ship — it’s how we listen, collaborate, and empower others along the way.

What I bring to the table

• Experience leading multidisciplinary teams through rebrands, redesigns, and 0 to 1 builds

• Depth in design systems, service mapping, and product strategy

• UX fluency in complex, regulated spaces

• A proven ability to see the whole board — and move the pieces that matter

Currently

Open to design leadership roles (remote/hybrid, Canada-based), where I can lead with strategy, build strong teams, and help shape products that improve real people’s lives. I’m also exploring how AI can amplify design impact and unlock organizational potential.

Let’s connect on LinkedIn or reach out directly.