Hi, I’m Kay — a product and UX design leader who thrives in ambiguity and builds clarity at scale.

Streamlining ID Verification
Kay Kim Kay Kim

Streamlining ID Verification

Turned a trust-sensitive process into a confident user experience—minimizing friction while supporting compliance and security goals.

Read More
Leading Zero-to-Launch
Kay Kim Kay Kim

Leading Zero-to-Launch

Brought a new product to life from ambiguity—defining vision, experience strategy, and delivery structure from the ground up.

Read More

Impact in their words

  • “CTO called the Client Portal UX ‘best-in-class.’ Advisors literally applauded during the demo. That says it all.”

    — Stakeholder on Client Portal project, Worldsource

  • “Very easy — 100× better and more intuitive than the current platform.”

    — Client feedback on Client Portal project, Worldsource

  • “Kay gave me the confidence to take the next step in my career. I couldn’t have done it without her mentorship.”

    — Direct report, Hootsuite

  • “I greatly appreciated everything you brought to the table... your positive demeanour, focus on what's best for the user, and determination to deliver will surely lead to great outcomes.”

    — VP Digital Experience, Aviso Wealth

  • "The way Qtrade designed its landing page for clients who have just logged in helps explain its dominance... There's an attention to client-friendly detail at Qtrade that other brokers don't match."

    — Rob Carrick, The Globe and Mail

  • “Kay continues to be a star performer, taking on an active leadership role. Kay is proactive, hard-working, and respected by her peers/others. She is extremely knowledgeable about design, as well as our business.”

    — VP Marketing, Communications & Digital Experience, Qtrade

  • “Qtrade Investor led the pack on user experience... continues to make strides in letting users customize their usage experience.”

    — Jonathan Chevreau, MoneySense

  • “Thank you for being such an amazing mentor, for all the positivity, smiles, and energy you bring to the team — they make everything run smoother and lighter.”

    — Direct report, Aviso Wealth

  • “Really nice work on the public sites and your ongoing efforts on the client portal. You’re building a really strong foundation for these important projects.”

    — Peer, Worldsource

  • “Kay is awesome! She’s always there when things get a little twisty. Her feedback and brainstorming sessions are super helpful.”

    — Direct report, Worldsource