Hi, I’m Kay — a product and UX design leader who thrives in ambiguity and builds clarity at scale.

Kay Kim 2025-05-07 Kay Kim 2025-05-07

Defining Journeys

Led cross-functional workshops to unify vision, mapping advisor experiences and internal processes to drive cohesive digital transformation.

Kay Kim 2025-05-07 Kay Kim 2025-05-07

Product Rebranding

Led the translation of a refreshed brand into a scalable product experience—balancing visual modernization with usability and system cohesion.

Impact in their words

“CTO called the Client Portal UX ‘best-in-class.’ Advisors literally applauded during the demo. That says it all.”

— Stakeholder on Client Portal project, Worldsource
“Very easy — 100× better and more intuitive than the current platform.”

— Client feedback on Client Portal project, Worldsource
“Kay gave me the confidence to take the next step in my career. I couldn’t have done it without her mentorship.”

— Direct report, Hootsuite
“I greatly appreciated everything you brought to the table... your positive demeanour, focus on what's best for the user, and determination to deliver will surely lead to great outcomes.”

— VP Digital Experience, Aviso Wealth
"The way Qtrade designed its landing page for clients who have just logged in helps explain its dominance... There's an attention to client-friendly detail at Qtrade that other brokers don't match."

— Rob Carrick, The Globe and Mail
“Kay continues to be a star performer, taking on an active leadership role. Kay is proactive, hard-working, and respected by her peers/others. She is extremely knowledgeable about design, as well as our business.”

— VP Marketing, Communications & Digital Experience, Qtrade
“Qtrade Investor led the pack on user experience... continues to make strides in letting users customize their usage experience.”

— Jonathan Chevreau, MoneySense
“Thank you for being such an amazing mentor, for all the positivity, smiles, and energy you bring to the team — they make everything run smoother and lighter.”

— Direct report, Aviso Wealth
“Really nice work on the public sites and your ongoing efforts on the client portal. You’re building a really strong foundation for these important projects.”

— Peer, Worldsource
“Kay is awesome! She’s always there when things get a little twisty. Her feedback and brainstorming sessions are super helpful.”

— Direct report, Worldsource

Hi, I’m Kay — a product and UX design leader who thrives in ambiguity and builds clarity at scale.

Defining Journeys

Product Rebranding

“CTO called the Client Portal UX ‘best-in-class.’ Advisors literally applauded during the demo. That says it all.”

“Very easy — 100× better and more intuitive than the current platform.”

“Kay gave me the confidence to take the next step in my career. I couldn’t have done it without her mentorship.”

“I greatly appreciated everything you brought to the table... your positive demeanour, focus on what's best for the user, and determination to deliver will surely lead to great outcomes.”

"The way Qtrade designed its landing page for clients who have just logged in helps explain its dominance... There's an attention to client-friendly detail at Qtrade that other brokers don't match."

“Kay continues to be a star performer, taking on an active leadership role. Kay is proactive, hard-working, and respected by her peers/others. She is extremely knowledgeable about design, as well as our business.”

“Qtrade Investor led the pack on user experience... continues to make strides in letting users customize their usage experience.”

“Thank you for being such an amazing mentor, for all the positivity, smiles, and energy you bring to the team — they make everything run smoother and lighter.”

“Really nice work on the public sites and your ongoing efforts on the client portal. You’re building a really strong foundation for these important projects.”

“Kay is awesome! She’s always there when things get a little twisty. Her feedback and brainstorming sessions are super helpful.”